Tetreault Advertising Develops A Comprehensive Marketing Program for Bear Path Town Homes.

Slopeside ski resort townhomes

Jump starting a new resort development

CHALLENGE

Bear Path Town Homes was a new luxury development on Burke Mountain in Vermont’s pristine Northeast Kingdom. Bear Path was to be built in phases, with sales providing cash to proceed to the next phase. The developer needed a full program of creative and media to market the town homes and generate early sales.

SOLUTION

We provided a complete marketing solution that included brand identity, website, magazine advertising, direct mail, posters, video, public relations and more for over seven years, which included the real estate market crash. Despite the often rocky economic climate, smart targeting, engaging creative and persistence led to success. The town home phases proceeded steadily up to higher altitudes literally and sales-wise. Over the course of our collaboration, it generated leads that led to selling out the initial two phases, worth $6.1 million in sales.

“Bear Path went from ‘bare bones’ marketing to having a comprehensive program. The staff at Tetreault Advertising was on-target with the message and responded quickly to implement our game plan. Their creative work was second to none. Simply put, the agency helped sell condos and improve our bottom line even in the most difficult economic times.”

Jack Dator, President Professional Real Estate Services