Cementing Brockton Housing Authority's Positive Reputation And Aiding Its Funding Efforts.

A nationally recognized housing authority serving over 9,000 residents

Bringing an agency’s award-winning ways to the attention of decision makers

CHALLENGE

As a whole, public housing authorities may not be perceived as tight, effective business operations. In contrast, the BHA is a well-run and managed public housing authority that relies on government funding, collaborations with other agencies and partnerships with private foundations to maintain and create affordable housing in Brockton, MA. Overcoming perception and letting its funding sources and potential partners know the exceptional job it does is vital.

SOLUTION

Showcasing high-impact BHA projects is a key strategy. When Tetreault Advertising modernized its Crescent Court housing complex to support the ongoing revitalization of downtown Brockton, we made sure that decision makers knew about it by creating a video, producing a dedication event attended by public officials, creating collateral material and including the story in the BHA’s annual report. The annual reports we have created and produced for the BHA since 1998 have been effective tools for informing key decision makers of the BHA’s integrity and the success it has achieved in fulfilling its public housing mission. Our communications have helped cement the BHA’s positive reputation and have aided in its funding efforts.

“They left no stone unturned when thinking of ways to reach our customers… their flexibility and responsiveness are outstanding. The Tetreault Advertising has served us since 1998. I’d recommend them in a heartbeat.” Richard J. Sergi, former Executive Director Brockton Housing Authority